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Advertising campaign for VIVA Bahrain targeting hardcore Manchester United supporters.
Published:
For the true fan.
VIVA+Manchester United Broadband
The client (VIVA) after tying up with United wanted to launch an MUFC branded broadband dongle. The target market was hardcore supporters because it was going to be sold at a premium price and would not appeal to the "casual fan".  This project was launched in 2010.