When Vita Juice & Health Bar asked us to design their visual identity from scratch, we went back to basics to create a brand that would truly reflect and promote Vita’s essential values.  In a fairly crowded marketplace, we did not want to make Vita Juice & Health Bar stand out by being larger, louder or shinier than the rest; rather we wished to be peacefully heard through the silent language of simplicity.  By employing the elements that define Health itself: transparency, and purity, we created a brand that lets the product speak for itself.  Neutral colors, a modern typeface, and elementary geometric figures are contrasted against the vibrant colors, and textures of the juices to portray a brand that joyfully promotes vitality and health.