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To design a Travel section of a book store which help the customer to locate it easily.
Not a mile away
Visual merchandizing for book store
Visual merchandizing to enhance the experience of travel section in a book store( Crossword).

The Existing problem: Monotonous in terms of categorization.
                                           Very standard way of window display.
                                           No navigation for a particular category so it is difficult to search.

Oppurtunity area:  Navigation | Window Display | Sitting | Book racks