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Launch of Namibia Breweries first ever non alcoholic drink brand.
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This campaign was concept and final artwork was created for VIGO; a non-alcoholic malt based drink in the Namibian market space. It is the first non alcoholic brand launched by the brewer Namibia Breweries and adds to their very successful line of beverages. Namibia Breweries also owns the well known Windhoek Lager and Tafel Brands. The challenge was to launch a product from scratch and get people to try and purchase it. So far volumes in the Namibian market are averaging 3000 HL monthly.I served as part of the strategy team, part of the concept development
Valentines Day Print