Graphic project commissioned by a political candidate, running for Mayor in a lista civica, i.e. having no official connection with a national political party. The final design was decided among two options. I have created and designed this brand logo for the coordinated campaign packages and all the marketing materials like lawn signs, posters and bumper stickers .
The visual concept behind it recalls the American political campaigns and therefore it represents a fresh approach because the power of the logo has a lot to do with the intended branding message in a way that words alone could not convey. It is a blue circle including the slogan of the Lista Civica “VERSO LECCE”, which means “TOWARDS LECCE”. The Italian flag represents the road leading towards Lecce.