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About

About

Campaign for Venus Laser Hair Removal
Published:
VENUS AT-HOME LASER HAIR REMOVAL

To build excitement for Venus’ new At-Home laser hair removal, we created the ultimate celebration of beautiful, naked skin.

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TEASERS
Teaser ads were created to get people's attention prior to the campaign's launch outdoor and online.
OUTDOOR
In anticipation of the warm, summer months when women get to show more skin, this digital billboard counts down the days to summer.
EXPERIENTIAL: POP-UP ART GALLERY
We wanted to show the world that Naked Skin is Beautiful through the eyes of inspiring and innovative female photographers. The idea was to create Pop-Up Art Galleries where women could view this intriguing series in different cities and also be able to view and demo the new Venus Laser.  The series could also be viewed on Venus' Facebook page, where women could also add their own artful shots and learn more about keeping their own naked skin beautiful.

COFFEE TABLE BOOK
This “Naked Skin is Beautiful” features beautiful candid photos of women shot by various photographers. Images showcase beautifulskin as part of beautiful womenʼs lives – whether itʼs a smooth, bare arm resting on a sunken bathtub, bare legs exposed out of the covers or a woman looking in the mirror as she dresses.
EXPERIENTIAL: FASHION SHOW
Beautiful skin is the star of a fashion show we put on during Fashion Week in various European cities. “Designers” talk about the modelʼs skin and the “accessories”that complement it.