Promotional campaign of the tourism in the Comunitat Valenciana, Spain.
The advertising agency PUBLIPS asked me to work on the lettering for the logo "Vacacionismo" and different slogans or tag-lines.
The word Vacacionismo derivates from "vacacionista" that in Spanish means a person who travels for the enjoyment of holidays, that's a holiday-maker. So Vacacionismo could be translated as holiday-making. The letterings are meant to be used in all the pieces of the campaign, which tone is was funny, distended and daring. The agency considered that a calligraphic solution could work perfectly.