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Quirky t-shirt designs for a new Pakistani kitsch.
Uth Oye! (translated as "Get up!") started as a cause-based clothing company that dedicated a percentage of its profits to funding sustainable projects in Pakistan. Using pop-culture imagery with a Pakistani twist, Uth Oye! rapidly rose in popularity in the youth and became known for their graphic t-shirts.
I was asked to produce screenprint graphics for the brand's third line of t-shirts.