Branding: Uth Oye! designs

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  • Uth Oye! (translated as "Get up!") started as a cause-based clothing company that dedicated a percentage of its profits to funding sustainable projects in Pakistan. Aimed at the youth market, Uth Oye! has a distinct eccentric  identity that needed to be communicated in all branding materials.
     
    I was asked to design stationary, apparel, promotional items and web graphics.
     
    Creative direction: Babar Rashid Khan
    Art direction, design & illustrations: Shehzil Malik