Add to Collection
About

About

We were engaged by WWF Singapore to produce an A5-size creative engagement print tool for their on-ground staff to promote the campaign "Use Your… Read More
We were engaged by WWF Singapore to produce an A5-size creative engagement print tool for their on-ground staff to promote the campaign "Use Your Power" in conjunction with this year Earth Hour 60+ event. "Use Your Power" is a global tie-in with the recent announcement of Spider-Man as the ambassador for Earth Hour by WWF. The brief is to have a tool designed for WWF outdoor staff to engage general public to pledge on a few key actions, with a strong take-away impression that they have the power to keep the Earth cool by reducing energy consumptions in daily life under the global "User Your Power" superhero theme. Our approach is a simple and engaging idea - a fun hands-on demonstration where we literally show the public they do indeed have the "superpower" to keep Earth cool, by simply just looking! How it works Fix your gaze on the black mark at the red hot Earth for 10 sec. Then look at the Earth on the right immediately. You should see a blue (cooler) Earth. Read Less
Published:
Overview
We were engaged by WWF Singapore to produce an A5-size creative engagement print tool for their on-ground staff to promote the campaign "Use Your Power" in conjunction with this year Earth Hour 60+ event. "Use Your Power" is a global tie-in with the recent announcement of Spider-Man as the ambassador for Earth Hour by WWF.

The brief is to have a tool designed for WWF outdoor staff to engage general public to pledge on a few key actions, with a strong take-away impression that they have the power to keep the Earth cool by reducing energy consumptions in daily life under the global "User Your Power" superhero theme.

Our approach is a simple and engaging idea - a fun hands-on demonstration where we literally show the public they do indeed have the "superpower" to keep Earth cool, by simply just looking!


How it works
Fix your gaze on the black mark at the red hot Earth for 10 sec. Then look at the Earth on the right immediately. You should see a blue (cooler) Earth.