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This was my response to the jkr Juice 2013 brief to brand and package a range of products for a global city beekeeper. I based the design on grap… Read More
This was my response to the jkr Juice 2013 brief to brand and package a range of products for a global city beekeeper. I based the design on graphic road markings from different cities to give the range strong visual impact – particularly on shelf, with a simple bee logo to correspond and tie the brand together. I created a range of different honey products that would fit into a busy city lifestyle and worked up a guerilla campaign to target the relevant areas and draw attention to the brand. I was really pleased to find out that this had been shortlisted as one of the Top 15 entries for the competition! Read Less
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