Liqui Moly Ad Campaign
The challenge with this ad was to find a way to visually portrait what the product does to a car engine. Over time, an engine's performance drops due to residual materials that clog the pipes. Ceratec is a product that cleans the engine and brings back its' original performance. This is one of many concepts that were developed for this campaign.
More on: http://goo.gl/rNFUf