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Orientation 2012 Logos used on shirts, bags, bottles and other materials.
University of Toronto Orientation 2012
University of Toronto Students' Union
The team decided to stick to "Spark", so we stuck with this concept. To lower costs, I was asked to re-design the above concept as a solid-color.
Eventually, we had to settle with duller CMYK pantone colours, as per requirement of the printers we were working with.
Following are some images taken by UTSU photographers showing my T-shirt design being worn by the crowds of freshmen during a parade through Toronto's streets.