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Identity exploration for the University of Texas to create an academic logo that includes the Tower.
University of Texas Academic logo
Designers at the University of Texas were tasked with creating an academic logo using the Tower, one of the most recognizable structures on campus. Since the current logotype was created prior to our exploration, I created a unified sans serif version. The flexible system easily accommodates departments, colleges, and schools as part of the university's identity. The interim transitionary logo is strong enough to stand alone but the ideal identity would use the new logo and sans serif typography.