United Way of Canada
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United Way asked us for a campaign that would show the positive, self-empowering effect donations have on those in need. As they rely on donated … Read More
United Way asked us for a campaign that would show the positive, self-empowering effect donations have on those in need. As they rely on donated ad space, they needed a campaign that could be executed for print, out-of-home and television. We succeeded by basing our thinking on one of the first lessons we learned as children; don't judge a book by its cover. Read Less
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