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While other sectors have been affected by an economic downturn in BC over the past several years, construction management has largely rebounded a… Read More
While other sectors have been affected by an economic downturn in BC over the past several years, construction management has largely rebounded and continues to move forward at a steady pace. As a consequence many of Unitech’s direct competitors have invested in revitalizing their brands and strengthening their communications strategies to remain competitive. Recognizing the need to maintain their own competitive advantage, Armada was commissioned to assist in a complete rebranding for Unitech, reinforcing their position as a leading construction management company in Western Canada. Read Less
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Unitech Construction Management
Complete rebranding program
From building lasting relationships in British Columbia’s first nations communities to developing LEED certified spaces, Unitech is a construction management company driven by purpose.


Project Background


While other sectors have been affected by an economic downturn in BC over the past several years, construction management has largely rebounded and continues to move forward at a steady pace. As a consequence many of Unitech’s direct competitors have invested in revitalizing their brands and strengthening their communications strategies to remain competitive. Recognizing the need to maintain their own competitive advantage, Armada was commissioned to assist in a complete rebranding for Unitech, reinforcing their position as a leading construction management company in Western Canada.

Our Approach


Following a brand audit, it became clear that a sense of purpose was guiding much of the company’s success and operating philosophy. While competitors had historically focused on price and efficiency almost exclusively, it is their long-term commitments and relationships which truly set Unitech apart. From this, “projects with purpose” was born.

Following a refresh of the visual identity and positioning, Armada extended the new brand program across all communications touch-points—signage and hoarding, stationery, marketing collateral, original stock photography, and a dynamically driven website. Already the response has been hugely positive, breathing new life into existing relationships and piquing the interest of colleagues and prospective clients alike.

Unitech Construction Management identity redesign
Unitech Construction Management original commissioned photography
Unitech Construction Management apparel design
Unitech Construction Management stationery
Unitech Construction Management stationery
Unitech Construction Management trade advertising for BC Business Magazine
Unitech Construction Management promotional marketing insert
Unitech Construction Management promotional marketing insert
Unitech Construction Management promotional marketing insert
Unitech Construction Management exterior signage
Unitech Construction Management exterior signage
Unitech Construction Management exterior signage
Unitech Construction Management truck decal design
Unitech Construction Management truck decal design
Unitech Construction Management website design + development
Unitech Construction Management website design + development
Unitech Construction Management website design + development
Unitech Construction Management website design + development