- Calligraphy for the campaign to launch of the first licensed shopping mall premium class
in Kazakhstan, which brings together such brands as Chanel, Louis Vuitton, Prada, YSL
and many other. The phrase in the three languages, combining a type and calligraphy
is used in all materials of the campaign.
- Client: Capital Partners
Agency: McCann Erickson Kazakhstan
Creative Director: Sergey Radionov
Art Director: Inna Plavskaya
Photographer: Andre Pinces
- Some working moments.