small makes a
The challenge: With growing economic concerns and shrinking marketingbudgets, we needed to tell clients and prospective clients that inspite - indeed because of the recession, we are more relevant to themnow than ever.
What we needed was a simple, cheap and effective way to do this.
Solution: We created undersized business cards with appealing designsand thought provoking lines to drive potential clients towww.ogilvyonrecession.com; a website offering smart strategies to dealwith the downturn.
Responses were overwhelming. Aside from being an engaging icebreakerwith our desired audience - we had produced an insightful, relevant andtargeted campaign, by saving rather than spending.