Undersized Recession Business Cards

  • 25936
  • 1285
  • 86
  • when something
    small makes a
    big impression.

    The challenge: With growing economic concerns and shrinking marketingbudgets, we needed to tell clients and prospective clients that inspite - indeed because of the recession, we are more relevant to themnow than ever.
    What we needed was a simple, cheap and effective way to do this.

    Solution: We created undersized business cards with appealing designsand thought provoking lines to drive potential clients towww.ogilvyonrecession.com; a website offering smart strategies to dealwith the downturn.
    Responses were overwhelming. Aside from being an engaging icebreakerwith our desired audience - we had produced an insightful, relevant andtargeted campaign, by saving rather than spending.
  • 10 different designs, 10 different lines for the back of the card