Undersized Recession Business Cards
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About

About

An interesting approach to the recession: The new undersized business cards designed for Memac Ogilvy (Dubai) created a relevant message by savin… Read More
An interesting approach to the recession: The new undersized business cards designed for Memac Ogilvy (Dubai) created a relevant message by saving, rather than spending. Read Less
Published:
when something
small makes a
big impression.

The challenge: With growing economic concerns and shrinking marketingbudgets, we needed to tell clients and prospective clients that inspite - indeed because of the recession, we are more relevant to themnow than ever.
What we needed was a simple, cheap and effective way to do this.

Solution: We created undersized business cards with appealing designsand thought provoking lines to drive potential clients towww.ogilvyonrecession.com; a website offering smart strategies to dealwith the downturn.
Responses were overwhelming. Aside from being an engaging icebreakerwith our desired audience - we had produced an insightful, relevant andtargeted campaign, by saving rather than spending.
10 different designs, 10 different lines for the back of the card