Under Armour MTN / Bobby Brown
Bobby Brown is Under Amour’s best asset on skis, and for him they spare no expense. JPI was brought in to produce this young man’s headlining commercial. Under Armour MTN knew that the action sports world is wary of new comers, so choosing JPI was the perfect fit to accurately craft a commercial that would resonate with the core audience and paint Under Amour MTN in the right light. JPI utilized a Phantom Flex to capture great picture in slow motion and implemented unique post production graphics and sound design to create the desired look and feel.