Umpqua is a local bank that truly is a member of the community. It’s a bank that will have your back and help you out the way a friend would. And when it came time for people in the community to want to be with our brand of bank, then we did what any friend would do—help them move.
We created a free metaphorical, and literal account moving service. People could move their accounts on the spot in our "account moving trucks”. And of course whenever help someone “move”, you received the obligatory moving bro-deal: free pizza and beer, from a local restaurant.