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For Umpqua, a small NW bank, we capitalized on WAMU going chapter 11 by offering the newly bank-less clients a free metaphorical, and literal acc… Read More
For Umpqua, a small NW bank, we capitalized on WAMU going chapter 11 by offering the newly bank-less clients a free metaphorical, and literal account moving service. Customers could move their accounts on the spot in our "account moving trucks" conveniently parked just outside of WAMU locations. And of course if you helped a friend "move" their account, you received the obligatory moving bro-deal: free pizza and beer, from a local restaurant. Read Less
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 Umpqua is a local bank that truly is a member of the community. It’s a bank that will have your back and help you out the way a friend would. And when it came time for people in the community to want to be with our brand of bank, then we did what any friend would do—help them move.
 
We created a free metaphorical, and literal account moving service. People could move their accounts on the spot in our "account moving trucks”. And of course whenever help someone “move”, you received the obligatory moving bro-deal: free pizza and beer, from a local restaurant.