This is another assignment I had on university. People involved are Vanessa Urrunaga and Maria del Carmen Vasconcellos.
The concept is about an online network where you can exchange clothes between your friends (females only - it is a women-oriented product), thanks to the Facebook contact integration.
You upload pictures of the clothes you want to switch and hang them on your wall; if your friend digs your stuff, she can click on them and ask if you want to switch with anything on her wall. If you like what you see, you're on.
After this, we have to think on 100 possible names, literally. The list is too long so I'm gonna skip that.
So the next step is finally the logo, the fun part. Because the idea focuses on clothes, one element I noticed was the button as an strong indicator of fashion.
Here are some of the options.