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Ugly Mug Coffee redesign featuring hand drawn chalk lettering.
Ugly Mug Coffee Packaging
Package Design, Redesign, Conceptual
A reimagining of Ugly Mug Coffee: I wanted to showcase the brand as a craft, hand made, and local company. By taking the chalk board signage from small town coffee shops and infusing that look directly onto the packaging, the image of Ugly Mug becomes less corporate and more local.
Disclaimer: All logos are trademark of Ugly Mug Coffee