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I was approached to design the look and feel for a health and safety initiative called "The Zero Lost Time Campaign." The program had been decide… Read More
I was approached to design the look and feel for a health and safety initiative called "The Zero Lost Time Campaign." The program had been decided upon as a university wide goal to reduce the amount of workplace injuries among all of the campus employees. They had the language in place but they lacked the accompanying visuals. They asked for a seal that could be used to brand the program and a poster to be displayed around the university. Using the idea of the cross as an identifiable icon for safety, I developed the phrase of zero, zero, three sixty-five as a nod to the idea of zero injuries, zero hours lost, three hundred sixty-five days a year. The logo was then added to several items to be awarded for specific periods of time without injury. The posters were designed using the rich historical image archive that Stout has. The images are specific to the buildings that they are to be hung in. The second poster is a poster that can be hung anywhere around campus without being location specific. On the bottom of all of the posters is the icon to reinforce the idea of safety. Read Less
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