USC Ski & Snowboard Team Brand Design
When I was elected an officer of the USC Ski & Snowboard Team, I wanted to give back to the people who brighten my winters. I bought Alina Wheeler's wonderful primer on Designing Brand Identity
and set to work. I created an Illustrator file with 100 artboards. Over coffee and lunch, during art theory lectures and car rides to Mammoth, I designed logos.
We created an online storefront for the team. The store had 5,000+ visitors and 44,000 pageviews in its first year. The revenue we generated was enough to let us waive team dues the following season.