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Helping grow the popularity, profile, and prosperity of curling’s governing body.
With the Winter Olympic Games fast approaching, USA Curling was seeking new ways to approach and engage potential sponsors. For a sport like curling, the Olympics ignite more mainstream attention and interest than all other events falling between the Games combined.
After a targeted list of prospects was identified, they were sent attention-grabbing premium items in addition to simple materials that explain the sport. 
USA Curling, 2012-13 identity
This then led to a face-to-face meeting about specific partnership ideas that suited the marketing goals and brand of each organization.
Additional concepts presented within this presentation included an in-bar coaster game with online support elements, a revamped team uniform design, and a multichannel contest, leading up to the Olympic Trials, to award the most out-of-this-world VIP experience Fargo, North Dakota has ever seen.