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Mead Westvaco wanted faux drink brands to help sell their packaging products to beverage companies: US Steel was created with the Chinese market … Read More
Mead Westvaco wanted faux drink brands to help sell their packaging products to beverage companies: US Steel was created with the Chinese market in mind. Studies have shown that canned American beer is popular in China, and what better way to merge the lure of America with industry? I conceived the name, and a designer did the rest. This was done while working a contract at Elevation Advertising. Read Less
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