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Logo created for a University of Coimbra contest.
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Logo made for a University of Coimbra contest, which goal was to create a image to their UNESCO World Heritage Site participation.
In first place, I made a research of the city and university's history, which made me realize that they have a strong connection between the past and present. Or, in other words, between "Alta" and "Sofia": Sofia, where everything started, and Alta, where the student community created a relation with the city. This logo I made is like a jump to the future glorifying all the process until then; I tried to make a fusion between a classical corporate identity and a more fresh and current approach. The building of the Polo 1 is one of the most well-known images of the University, so I worked the facade and arcades of it in a geometric way, simplifying the shape and creating a symbol, while the colors are related to the different courses. [2012]