UNIQLO UT Digital Campaign
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A digital campaign to help raise awareness of the UNIQLO brand and increase awareness of the UT sub-brand through the use of mobile and social me… Read More
A digital campaign to help raise awareness of the UNIQLO brand and increase awareness of the UT sub-brand through the use of mobile and social media. Read Less
Published:
Digital Campaign for UNIQLO's UT sub-brand
 
One of the proposals created in collaboration with INENSU London for UNIQLO. The brief was to create a digital campaign to help raise awareness of the UNIQLO brand and increase awareness of the UT sub-brand.
 
The concept was based around a simplistic slot machine mechanic involving a free-to-play app where users have the chance to win rare and limited t-shirts while pushing the brand's online mobile experience through social media.
 
A minimalistic flat colour grid was designed keeping on brand with UNIQLO's colourful personality and distinctive style.
 
 
Store display featuring QR code linking to the app/site.