The challenge was to communicate UNICEF postcards as means of helping fight child paralysis in the most critical parts of Africa. Each and every postcard purchase provides children with the necessary vaccine.
The solution was a graffiti that depicts a simple postcard transforming and making it’s way across the wall, originating from the mailbox. The wall piece was made in Zagreb by a street artist so no CGI was used.
copy: SEND A POSTCARD. ADDRESS THE PROBLEM. Buying a single set of UNICEF postcards provides 26 children with the necessary child paralysis vaccine. This Christmas, your good wishes may save lives.
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