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JWT has faced a new challenge for Unicef: communicate the importance of the first 1000 days in the development of a child in the Third World. The… Read More
JWT has faced a new challenge for Unicef: communicate the importance of the first 1000 days in the development of a child in the Third World. The concept created, and common in all the actions of the campaign is: "Donate a Day", a shortcut that allows the association between each individual donation and the life expectancy of these children. The idea is to make people awared about child undernourishment, that affects nearly 200 million children, but also a call to action to stop it. The campaign includes a variety of media: television, outdoor, press, radio, online and business actions. Read Less
Published:
UNICEF - Donate 1 Day
Donate your best days so other people can have better days
From JWT blog:
"
JWT has faced a new challenge for Unicef: communicate the importance of the first 1000 days in the development of a child in the Third World. The concept created, and common in all the actions of the campaign is: "Donate a Day", a shortcut that allows the association between each individual donation and the life expectancy of these children..."

Agency: JWT
My role: "1000 days" interactive shortfilm art direction / interface design (with Joaquin Sáenz assistance)
Illustration: Ana Galván
Animation: Raúl echegaray (Mad Plane)
Copywriters/screenplay: José Hoyos, Miryam González

Whole JWT creative team: Jaime Chávarri (executive creative director), Curro Rubira and Eduardo Battiston (interactive creative directors) Pablo Meyre and Paco García (creative directors), Curro Piqueras and Cristina Caballero (creatives).

The interactive execution of the campaign shows an interactive shortfilm where you can watch the first 1000 days of life of Omar and the work of UNICEF through this period of time. The user can choose one from this 1000 days and make his "one day" donation: