Geared toward professionals interested in both the aesthetic beauty and environmental effects of their surroundings, Üblich is a highly recyclable and well-designed addition to both the workplace and the home. My branding of the chair focuses on its unique, understated beauty that gives it the versatility to become ubiquitous throughout the world. The naming of the chair reflects this: Üblich is the German word for "common."
Unbound, A3-size promotional booklet comprised of four leaves of A2 paper, each portraying a different facet of the chair and acting as individual double-sided posters
To see the furniture fair display, click here.