UDLA, Universidad de las Américas is a renowned university with several years in Ecuador. Only 4 years ago we relaunched the brand with the slogan "the world needs people who love what they do" causing many young people to join, rather than to a university of excellence, to the cause of "love what you do."

 

In 2013 we created a campaign based on the values ​​of hard work and dedication, fundamental to achieve goals or dreams. When you work hard the night remains a day.

 

Credits:

 

Creative Direction: Diego Aguilar, Miguel Salazar, Xavo Barona, Sebastián Villagómez, Andrés Freile

 

Creative Team: Luis Riera, Santiago Zumárraga, Paulino Pachacama, Cristina Gonzáles.

 

Director: Tito Molina

 

Photography: Ramiro Salazar