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In order to encourage college students to eat better, healthier on-campus options need to be just as accessible, cheap and palatable as fast food… Read More
In order to encourage college students to eat better, healthier on-campus options need to be just as accessible, cheap and palatable as fast food. My MFA thesis project, UChews, is a mobile market/food truck that offers fresh, healthy options for students on-the-go such as sandwiches, soups, salads, snacks, fresh produce and prepared menu items. This project required an incredible amount of research, development and production from branding to packaging to web design. Read Less
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UChews MFA Thesis Project
Encouraging college students to develop healthier eating habits.
Going off to college is the first major life change that a person endures in their lifetime. It is during this transition that a college freshman is responsible for the development of their own lifestyle habits. With 30% of college students overweight or obese, college students are now facing an increase in obesity-related health problems, once considered only the concern of older generations. It is time to make the healthier options the easier options. The mission of this project is to provide college students with access to healthier on-the-go options as well as provide nutritional guidance on how to eat better.
 
The Challenge 
With unhealthy options so prevalent on or near college campuses, students are consuming foods that are quick, cheap and tasty; full of calories but lacking nutrition. Unhealthy options have become too accessible during this formative time when eating habits are being developed, habits that can continue on into adulthood.
 
The Solution
In order to encourage college students to eat better, healthier on-campus options need to be just as accessible, cheap and palatable as fast food. UChews is a mobile market/food truck that offers fresh, healthy options for students on-the-go such as sandwiches, soups, salads, snacks, fresh produce and prepared menu items.