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It’s our role as the University of British Columbia’s agency of record to get their recruitment team everything they need to connect with student… Read More
It’s our role as the University of British Columbia’s agency of record to get their recruitment team everything they need to connect with students around the globe. This year we made the pinnacle print piece—the UBC Viewbook—as well as a wide range of supporting collateral such as print and web advertising, and print-specific pieces for parents and Aboriginal students. Merging print, social, and new media, this year’s Viewbook was a success in media integration. Using augmented reality technology and the UBC Mobile App, photos turn to videos and the print piece comes to life online. Read Less
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Agency: MAKe Marketing

It’s our role as the University of British Columbia’s agency of record to get their recruitment team everything they need to connect with students around the globe. This year we made the pinnacle print piece—the UBC Viewbook—as well as a wide range of supporting collateral such as print and web advertising, and print-specific pieces for parents and Aboriginal students. Merging print, social, and new media, this year’s Viewbook was a success in media integration. Using augmented reality technology and the UBC Mobile App, photos turn to videos and the print piece comes to life online.

http://vimeo.com/48561611
 



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