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About

About

Attack Speed is football brand campaign for Under Armour.
Published:
UA Attack Speed
OBJECTIVES

BRAND
1. Drive awareness of UA’s New Lightweight Football Apparel
2. Introduce and own the “Attack Speed” term

RETAIL
3. Drive purchase intent
4. Increase foot traffic to Dicks + DSG.com

You can’t argue the stats. Cam, Julio, Ray, and Tom are some
of the quickest and most explosive pro athletes in the world.
In a short form communication medium like display advertising,
perhaps the best way to deliver a message fast is TO GO STRAIGHT TO THE FACTS