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The assignment given was to explore letterforms and create our own type. According to the look and feel of our typeface we created a brand identi… Read More
The assignment given was to explore letterforms and create our own type. According to the look and feel of our typeface we created a brand identity for a hypothetical institution. Read Less
Published:
Letterform design  
AXE rebranding
 
Project: Typography and branding    Purpose: Curriculum project
The assignment given was to explore letterforms and create our own type. According to the look and feel of our typeface we created a brand identity for a hypothetical institution.
The final letterform
I decided to work with the cool and iconic youth brand that offers male grooming products, "AXE" because i believe my font relates well with the experience of the brand. Also for my assignment I hypothesized that Axe has started a new range of products for women.
For the final identity, sharp and overlapping forms have been used to show the eccentric nature of the brand.
I decided to take the course ahead on a personal level and worked on the branding, which i started by creating teasers for their new identity.
Merchandise for the brand.