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About

About

Identity designs for San Francisco rock band, Two Headed Spy.
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Identity design
Identity design
Two Headed Spy's sound is sonically stripped down, dark, and aggressive. The logo needed to be seedy, villainous, and counter-culture to express their music. I used the Neighborhood Watch logo in conjunction with a "Top Secret" stencil font to give it a Cold War comic-book aesthetic.

But after a lineup change, a refresh was necessary. The new identity abandons the neighborhood watch icon in favor of a woodcut/Western typeface (Pacifico) for legibility and reflects the band's new, more rugged rock n' roll sound.
Identity redesign