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About

About

A branded content exercise exploring the nostalgic essence of Chappies Bubble Gum and its shared history in South Africa.
Published:
Title: Two Cents for Two Chappies
Medium: Publication
Client: Chappies
Product: Coffee Table reader
Where: Mugg and Bean

The target audience lives with the concept of nostalgia, so many things have changed throughout they lives. There is hardly anything that  they can still connect with, to remind them of their
own experiences that they had growing up in South Africa

Chappies Bubble Gum stands to represent the colourful spirit of all South Africans, a diverse nation that has experienced together the good, the bad and the funny together throughout all these years. From this we can understand that the audience is stuck to the unpleasant age that is digital, nothing cool or fun for them is still around because of the time that has come and gone.