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Twïns is a conceptual, mid-range brand of men’s underwear aimed at the 18-25 year old market. This packaging series is designed in a fun, slightl… Read More
Twïns is a conceptual, mid-range brand of men’s underwear aimed at the 18-25 year old market. This packaging series is designed in a fun, slightly-mischievous retro-pop style to engage the target demographic, and present a memorable solution. Cocoa Branding created a clever theme centered around the chick magnet and executed it with tongue-in-cheek style, creating packaging that’s whimsical and original. Playing with the double meaning of common sayings, this line of packaging tells a different story on each box. On the front, the box shows a clear window so the product can be seen and touched, along with an illustration reminiscent of school-book anatomy illustrations. Creative & Art Direction: Rodrigo Suárez // Illustration: CSA images, Rodrigo Suárez Read Less
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