Turkmenistan / PRINT

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  • Make it cheap, but expensive...
    Golden and stylish, you know.
  • "Good design comes from constraints" - or so they say.

    Two construction companies wanted to present their trade to Turkmenistan officials. I got a simple request for this publication. They wanted something golden, and something that has Turkmenistan look to it.

    I had only one day to design this, and here is a genesis of the cover for the publication:

  • I did a research about Turkmenistan's "visual identity" and I found out that their flag contains original carpet (kelim) patterns.
  • Next I collected different kelim patterns (I made sure they were from Turkmenistan, and not any other country in their neighborhood).
  • Tracing the kelim pattern created this first draft that was further refined and - yes, I added gold.

  • The finished design for the cover. I am proud that the printed version of the catalog ended up in the hands of Turkmenistan minister of foreign affairs!