Truvia Packaging Redesign

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  • Truvia
    Packaging Redesign
  • Truvia natural sweetener is a concentrated sweetener. It is made from stevia leaves and contains zero calories.

    The challenge was to redesign the Truvia packaging so that it stands out on the shelf while maintaining the current company branding and utilizing eco-friendly materials.

    While redesigning the packaging, the objective was to minimize its carbon footprint by using 100% recycled
    paper stock, biodegradable vegetable inks and a single die cut packaging template that uses very little adhesive.
    The packaging was created in two sizes; one as a table top shaker and one as an economy size for those avid Truvia users. Although the packaging looks very complicated in its structure, it achieves its form through a series of scoring. It is deceptively simple.