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I was taking a class in Advertising when I created this booklet, so Malcolm Gladwell’s article, “True Colors”, was a fascinating subject to use. … Read More
I was taking a class in Advertising when I created this booklet, so Malcolm Gladwell’s article, “True Colors”, was a fascinating subject to use. He describes a few well-known advertising slogans, and the women who wrote them. I was also in the middle of Mad Men mania, so getting more insight into female creatives from the 50′s through the 70′s was also a major plus. He didn’t entirely convince me that these hair-dye slogans contributed to significant cultural change, so much as latch on them to sell products, but I thought his point about using these products (and the associated feelings created by these ad executives) to describe ourselves was very interesting. This article is quite long, so I used color coding to keep the sections clear. The pages have a gradient fade to mimic the effect aging has on books and magazines. Read Less
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