TRIWA are returning to their Swedish roots in order to confront and challenge the minimalistic origins of Scandinavian design.
Having all grown up learning that less is more TRIWA wanted to challenge this notion by creating a collection inspired by the 1960s. The idea grew to create something inspired by the time when Sweden was commonly associated with sinful living, bold design and statements rather than sleek chairs named Sven. Sweden in the 60s was such a vibrant place, rules were challenged in a way that we don’t see today and we really wanted to capture that feeling, says head designer Susanne Bargi. The result is a collection inspired by everything from the Swedish Sin to automobile classics such as the Volvo P1800.
When planning the launch of the new collection TRIWA also wanted to leave the traditional way of marketing and instead use art as the core of the visual communication. They asked Swedish photo artist Fredrik Ödman
to create a series of artwork inspired by the new collection.
Icing on the cake…the brand has also been awarded the Guldknappen
(The Golden Button); the most prestigious prize for Swedish designers awarded by the Swedish fashion and style magazine Damernas Värld.