Triple Happiness • Posters
Series of Type Posters
The poster series was aimed at creating an awareness among the younger generations for Chinese’s most symbolic Kuehs. It was a contemporary and fun take to make these traditional Kuehs seem more appealing and relevant to the younger crowd. The hand-written font was created to reflect the hand-made qualities of the Kuehs. Cute and clear illustrations where used, with strong bold colours, to appeal to the younger people.