The brief was to create a new absinthe brand from scratch. My bran was inspired by the ritualistic nature of drinking absinthe, and mainly by the fact that the 3 vital herbs in quality absinthes are nicknamed the "holy trinity". The advertising campaign involves continuing the stained glass style in unexpected places as a visual reminder of the Trinity absinthe brand.
*This project was a student project and treated Trinity as a new fictional brand. It has no affiliation to the trademarked Trinity Absinthe brand made by Overland Distillery *