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A logo for the Triangle Drupal Users’ Group (TriDUG). The logo incorporates the Druplicon, the Drupal mascot, as well as the main colors of each … Read More
A logo for the Triangle Drupal Users’ Group (TriDUG). The logo incorporates the Druplicon, the Drupal mascot, as well as the main colors of each of the Triangle region of NC’s major universities: UNC, Duke, and NC State. Read Less
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Triangle Drupal Users Group (TriDUG)
Logo
I belong to the Triangle Drupal Users’ Group (TriDUG), a local meet-up devoted to the Drupal content management system for the Triangle region of NC. Since the group is growing and looking for more ways to get involved in the local community, I volunteered to create a logo for the group to use in future communications and community events.

Tech group branding has a tendency toward a conservative design approach that can make them feel out of touch with contemporary design trends. I sought to buck that trend, especially with the knowledge that the group had tried to get a logo created previously but it had been unsuccessful.

The final design draws from the main colors of each of the Triangle’s three major universities: UNC, Duke, and NC State. It uses a simplified version of the Drupal mascot, Druplicon as well as the free, open-source typeface Deja Vu Sans, a derivative of Bitstream Vera Sans, to reflect the open-source origins of Drupal itself.
Sketches
Logo Explorations - Phase 1
Concept 1
Concept 2
Concept 3
Logo Explorations - Phase 2
Concept 1
Concept 2
Concept 3
Concept 4
Logo Explorations - Final
Word Mark
Logo
Final Logo
Word Mark
Logo