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The Trek Wine logo is predominately a typographical treatment that's joined with an illustrated version of their favorite hiking destination - Mt… Read More
The Trek Wine logo is predominately a typographical treatment that's joined with an illustrated version of their favorite hiking destination - Mt. Whitney. The heavy weighted logo type is designed to stand out as well as communicate the approachable, rustic and contemporary brand Trek's founders envisioned. Trek's label system uses solid blocks of color to help identify the different wine varietals they produce. The bold logotype, slender label, and embossed mountain illustration together create a contemporary, memorable, and elegant appearance. Additionally, because of their appreciation for the environment, the labels are printed on a 'tree-free' paper stock. The website's look feel utilizes open space and well organized information. The structured layout is blended with a warm, earth-tone color palette that is simple and easy to navigate. The site is also a fully functioning e-commerce portal that helps Trek sell their product to the public. A back-end management system assists them to keep track of their inventory and keep site maintenance costs low. The overall package serves as a way for Trek to interact with their customers as well as involve them in their outdoor culture. Read Less
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