Travis Parker Salon
Branding with Business Cards, Media/Sales Kit, and Services Menu
When Travis Parker moved his salon to Solana Beach, he didn’t want to lose his existing clients or leave his old logo behind. It was a great mark and still expressed his attention to clean lines and proportion. He did need to let people know that his new location provided a bit more exclusivity and personal attention. The black paper stock, glossy white foil stamp and minimal layout provided Travis with the new and improved image he was looking to achieve.
Travis Parker is a dear friend of mine, so when it came to designing his sales package, the pressure was on to create something as elegant, sophisticated and luxurious as his salon’s brand. We went with an understated approach, since so many within the highly creative industry have a tendency to put all the bells and whistles into each project, creating a feeling of desperation. The subtle but strong execution of using his logo as a pattern in aqueous coating captured the effect we were hoping to create. His salon continues to be recognized for its excellence throughout La Jolla, San Diego and across the nation.