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Branding for Traveller Kids
 Traveller Kids
Traveller Kids is a subscription based entertainment product for kids aged 7 -10 years intended to make children virtually travel the world and experience a new country every month through a combination of physical and online activities. The project is intended to look into the conceptualizing and packaging of this product, so that it delivers to the targeted audience.

Targeted to kids of age seven to ten years old, the package was focusing on the segment of upper middle class and above nuclear families living in cosmopolitans, where it is difficult for the guilt ridden parents, who are busy with pressure of work, to take out time for their children. The project intends to deliver a package of contents, that are making the kids independently interact with it, and helps them to play and learn on their own.

My work here was divided in various stages. First was giving the brand Traveller Kids a unique brand identity. I had to tweak the existing identity a little bit to make it more streamlined, and that gave me a lot of opportunity to play with the form and take it to other level.
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