Tradicija. Strast. Kvalitet.

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  • Client: Apatinska Brewery
    Category: Alcohol & Beverage
    Project tasks: Corporate Slogan and Ad
    Year: 2012

    Corporate Slogan is communicating:
    a) Size of the company
    b) Its great, over 250 year-long history
    c) Market leader position in the country
    d) Responsible approach towards customers and nature
    e) Passion in beer production
    f) Connection with the consumers
    History / Tradition / Experience
    Quality / Responsibility
    Inspiration / Passion / Challenge
    Chosen proposal - new corporate slogan:

    SERBIAN: Tradicija. Strast. Kvalitet.
    ENGLISH TRANSLATION (NOT USED): Tradition. Passion. Quality.

    Three words slogan consisely represents three most important characteristics of the company with one word each: one fact, one epithet and one statement.
    AD&D: Goran Pandža
    Design: Sonja Kovačević
    Organization: Filip Marić
    Copy: Filip Marić
    Photography*: Tatjana Krstevski
    * Disclaimer: Historical pictures are taken from the archives of the brewery and belong to the Apatinska pivara.