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Client: Apatinska Brewery Category: Alcohol & Beverage Project tasks: Corporate Slogan and Ad Year: 2012 Corporate Slogan is communicating: a) S… Read More
Client: Apatinska Brewery Category: Alcohol & Beverage Project tasks: Corporate Slogan and Ad Year: 2012 Corporate Slogan is communicating: a) Size of the company b) Its great, over 250 year-long history c) Market leader position in the country d) Responsible approach towards customers and nature e) Passion in beer production f) Connection with the consumers Keywords: History / Tradition / Experience Quality / Responsibility Inspiration / Passion / Challenge Chosen proposal - new corporate slogan: SERBIAN: Tradicija. Strast. Kvalitet. ENGLISH TRANSLATION (NOT USED): Tradition. Passion. Quality. Three words slogan consisely represents three most important characteristics of the company with one word each: one fact, one epithet and one statement. AD&D: Goran Pandža Design: Sonja Kovačević Organization: Filip Marić Copy: Filip Marić Photography*: Tatjana Krstevski * Disclaimer: Historical pictures are taken from the archives of the brewery and belong to the Apatinska pivara. Read Less
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Corporate Slogan and Ad
Year: 2012

Corporate Slogan is communicating:
a) Size of the company
b) Its great, over 250 year-long history
c) Market leader position in the country
d) Responsible approach towards customers and nature
e) Passion in beer production
f) Connection with the consumers
 
Keywords:
History / Tradition / Experience
Quality / Responsibility
Inspiration / Passion / Challenge
Chosen proposal - new corporate slogan:

SERBIAN: Tradicija. Strast. Kvalitet.
ENGLISH TRANSLATION (NOT USED): Tradition. Passion. Quality.

Three words slogan consisely represents three most important characteristics of the company with one word each: one fact, one epithet and one statement.
 
AD&D: Goran Pandža
Design: Sonja Kovačević
Organization: Filip Marić
Copy: Filip Marić
Photography*: Tatjana Krstevski
* Disclaimer: Historical pictures are taken from the archives of the brewery and belong to the Apatinska pivara.